Episode summary
Blogging continues to be a highly effective tactic in content marketing.
In this episode of Demand Decoded, we explore the power of blogging in B2B and how it can create and capture demand for your business. We provide practical advice on how you can craft blogs that engage your buyers and drive revenue.
Key takeaways
- The business case for blogging
- How blogging fits into a demand generation strategy
- The anatomy of the perfect blog
- How to write blogs that rank in Google
- How to measure blogging success