Episode summary
Most marketing leaders walk into board meetings armed with lead numbers and campaign updates. But boards operating in PE-backed and VC-backed companies don't care about your tactics; they care about three specific things that most CMOs completely miss.
In this episode, Dan and Josh break down exactly what boards need to see from marketing: how revenue actually flows through your business, the macro market threats and opportunities you're navigating, and the one unexpected resource your board members have that could fill your pipeline with executive-level deals.