Episode 22

Why Email Nuturing Doesn't Work and What to do Instead


Phil Vallender

Phil Vallender


Dan Stillgoe

Dan Stillgoe

Marketing Manager

Episode summary

The promise of email nurturing is enticing - send a series of timed emails to cold leads and watch them warm up as hot prospects ready to talk with sales.

But the data reveals a different reality.

As today's buyers remain anonymous and tune out generic emails, marketers are realising email nurturing is ineffective.

In this episode of Demand Decoded, we explore why this set-it-and-forget-it approach fails and look at more effective alternatives tailored to modern buyer preferences.

Join us as we discuss the limitations of email nurturing and look at approaches that (actually) work in today's landscape.

Email nurturing won't convert leads - let's talk about what will.