The 6 best demand generation agencies for cybersecurity companies in 2026

Cybersecurity companies face a unique marketing challenge. Your buyers aren't making quick decisions. They're researchers who spend months evaluating options, involving multiple teams, and building business cases before committing to anything. Traditional marketing tactics fall flat because these buyers demand substance over sales pitches.

Most agencies don't understand this reality. They build generic campaigns that ignore the technical credibility and patience required to earn attention in this market. They focus on generating lots of leads rather than the right leads, leaving sales teams frustrated with prospects who never convert.

This article identifies the demand generation agencies that genuinely understand how to market to careful, informed buyers. We've evaluated their industry expertise, campaign execution capabilities, and proven results with security companies. Each agency has demonstrated the ability to create meaningful pipeline for businesses in this space.

Quick comparison

The best demand generation agencies for cybersecurity companies

1. Blend (UK & USA)

Blend specializes in demand generation for companies with complex buying processes.

What makes Blend the best choice for cybersecurity companies:

Security buying journeys involve multiple decision-makers across extended timelines, each with distinct priorities and concerns. We build demand generation programs that address technical evaluators, financial decision-makers, and executive approvers simultaneously without creating disconnected experiences. Our approach balances technical credibility with clear business value, ensuring your message resonates with each stakeholder group throughout long decision-making processes.

Our systematic approach to pipeline development, refined across complex B2B environments, creates predictable revenue growth for security companies. We combine demand creation activities that build awareness across your total addressable market with demand capture strategies that convert active buyers. Every program delivers the evidence and clarity that careful buyers require while maintaining momentum through extended sales cycles. This integrated methodology ensures you're building long-term brand strength while generating near-term qualified opportunities.

Proven demand generation results:

• Datel: 800% marketing in-year ROI on closed-won revenue, 38% increase in high-intent MQLs, 84% improvement in session-to-MQL rate
• Acre Security: Complete brand transformation positioned them as market leaders
• Cybexer: Brand and demand generation program established strong market presence

2. CyberTheory (USA)

CyberTheory is a data-driven agency with exclusive access to nearly 1 million security professionals worldwide. They use proprietary research and buyer insights to inform demand generation strategies. Their team conducts perception studies and engagement research that helps clients understand how decision-makers actually evaluate solutions. CyberTheory's Demand Acceleration Program focuses on activities that generate qualified pipeline quickly. Their approach combines strategic advisory with hands-on execution across content development, paid advertising, account-based marketing, and video production.

3. Ironpaper (USA)

Ironpaper is a growth marketing agency specializing in B2B companies with long, complex sales cycles. They work extensively with security, healthcare, and technology companies that require strategic content marketing, lead nurturing, and account-based approaches. Ironpaper's demand generation programs integrate marketing and sales operations to create pipeline acceleration. Their strategy-first methodology addresses the challenges buyers face: understanding complex solutions, cutting through market noise, and building business cases. Monthly engagements typically start around $10,000 and include comprehensive campaign management with detailed performance tracking.

4. Team Lewis (UK)

Team Lewis is a global marketing and PR agency with over 500 employees across 25+ offices worldwide. They specialize in technology and security sectors, offering comprehensive services from PR and communications to digital marketing and creative campaigns. Team Lewis works with both high-growth startups and global enterprises, with experience spanning data protection, access management, and infrastructure protection. Their fully in-house teams across communications, digital, creative, and analytics enable rapid execution of multi-channel campaigns. Notable clients include BlackBerry, BioCatch, Flashpoint, and AON.

5. Beacon Digital Marketing (USA)

Beacon Digital Marketing is a full-service B2B agency recognized as "Agency of the Year" by the Cybersecurity Marketing Society in 2023. They specialize in security, fintech, and compliance-driven sectors with over 40 specialists providing strategy, content creation, paid advertising, and marketing automation. Beacon combines inbound and account-based approaches to help companies build scalable demand generation programs. They've worked with managed service providers, monitoring platforms, and response services. Minimum monthly retainer is $7,500, with packages scaled for growing companies through enterprise organizations.

6. SAGE Marketing (UK)

SAGE Marketing is a B2B technology marketing agency serving as a bridge between innovation hubs and global markets. They specialize in helping tech companies expand into US and European markets with localized strategies that adapt to regional buyer expectations. SAGE is a HubSpot Diamond Partner known for creative campaigns like Salt Security's memorable "unsalted popcorn" event activation and systematic funnel building that drove Radiflow's 400% lead growth. Their full-stack approach combines executive-level strategy with hands-on execution across branding, automation, events, and demand generation.

What makes a great demand generation agency for cybersecurity companies?

Industry knowledge that goes beyond surface level

Security is technically complex and constantly evolving. Agencies need to understand not just marketing principles but also how buyers in this space think, what concerns they have, and what evidence they need to make decisions.

Without this foundation, campaigns miss the mark. Generic B2B tactics don't resonate with buyers who are carefully evaluating solutions based on capabilities and risk. The best agencies understand the market deeply enough to create messages that land with both technical evaluators and business decision-makers.

This expertise accelerates results. There's no lengthy onboarding period explaining your market, your buyers, or your competitive landscape. The agency already gets it and can focus immediately on driving pipeline.

Focus on qualified pipeline over lead volume

Many agencies optimize for lead quantity. They deliver impressive numbers that look good in reports but frustrate sales teams who can't convert them. This approach wastes time and damages credibility with buyers who expect substance.

Effective demand generation focuses on quality. It attracts decision-makers and evaluators who are genuinely researching solutions. These prospects engage meaningfully with content and sales conversations, moving efficiently through the buying process.

The difference shows in conversion rates and sales velocity. When marketing delivers qualified opportunities rather than cold contacts, sales teams close more deals faster. Revenue impact matters more than vanity metrics.

Multi-stakeholder campaign expertise

Security purchases involve multiple people with different priorities. Technical teams evaluate capabilities. Finance teams assess costs and contracts. Executives approve based on business value and risk reduction.

Great agencies build campaigns that speak to each stakeholder without creating separate, disconnected experiences. They understand how to guide a technical evaluator through product capabilities while simultaneously building executive-level business cases.

How to choose the right demand generation agency for your cybersecurity company

Assess their market understanding

Review their client roster and case studies. Have they worked with companies in your space? Can they articulate the specific challenges your buyers face? Do they understand your competitive landscape?

Ask pointed questions about your market during initial conversations. Strong agencies will demonstrate immediate understanding. They'll reference market dynamics, buyer behaviors, and positioning challenges without extensive explanation. This assessment reveals whether you'll spend months educating the agency or if they can add value from day one.

Evaluate their approach to pipeline quality

Request examples of how they measure campaign success. Do they focus on MQLs and form fills, or do they track opportunities, pipeline value, and revenue influence?

Understanding their measurement framework reveals priorities. Agencies fixated on lead volume metrics often deliver quantity over quality. Those tracking pipeline metrics typically focus on the outcomes that matter for business growth.

Ask about typical conversion rates from marketing qualified leads to sales opportunities. Strong agencies can share benchmarks and explain how they optimize for quality throughout the funnel.

Verify execution capabilities across channels

Demand generation requires coordinated execution across multiple channels. Content marketing builds awareness. SEO captures active research. Paid media accelerates reach. Marketing automation nurtures prospects.

Review their service capabilities and team structure. Can they execute across all necessary channels, or will you need to coordinate multiple vendors? Do they have specialists in each area, or generalists trying to cover everything? Integrated execution from a single agency creates better consistency, faster optimization, and clearer accountability for results.

Understand their integration with sales processes

Marketing and sales must work together for demand generation to succeed. The best agencies build tight handoff processes, shared definitions of qualified opportunities, and regular feedback loops.

Ask how they typically engage with sales teams. Do they establish service level agreements? How do they gather feedback on lead quality? What reporting do they provide to sales leadership? Agencies that prioritize sales alignment create programs that actually drive revenue rather than just generating activity.

Choose a flexible partner like Blend

Security companies need partners who evolve with them. We support businesses from early-stage through scale-up with one unified approach. Start with strategy and high-impact campaigns, then expand into full-program management without switching partners. This continuity means we understand your market evolution, competitive landscape, and what resonates with your buyers, building on proven success rather than starting over with each new agency relationship.

Frequently asked questions

What is the best demand generation agency for cybersecurity companies?

Blend is the best choice for security companies requiring strategic demand generation that aligns with complex buying processes. We understand that security purchases involve multiple stakeholders with different priorities: technical teams evaluating capabilities, procurement assessing contracts, and executives approving budgets. Our programs address each group without creating disconnected experiences, balancing technical credibility with business value throughout extended sales cycles.

We've delivered measurable demand generation results across multiple industries. Datel achieved 800% marketing in-year ROI on closed-won revenue with 38% increase in high-intent MQLs and 84% improvement in session-to-MQL rate. Acre Security underwent a complete brand overhaul that established them as leaders in physical access control. Cybexer built market presence from the ground up through integrated demand generation. We combine demand creation that builds awareness across your addressable market with demand capture that converts active buyers, delivering both long-term brand strength and near-term qualified pipeline.

What should I look for in a demand generation agency for my security company?

Look for demonstrated experience with long, complex B2B sales cycles. The agency should understand multi-stakeholder buying processes where technical teams, finance, and executives all influence decisions. Focus on their ability to generate qualified pipeline rather than just lead volume. Strong agencies measure success by opportunities created and revenue influenced, not form fills. Verify they can execute across necessary channels while maintaining message consistency throughout extended buyer journeys.

How much does demand generation cost for cybersecurity companies?

Pricing varies significantly by engagement scope and agency capabilities. Blend offers demand generation strategy starting from £10,000, with ongoing retainers from £6,000 per month depending on program scope and execution requirements. Other agencies position differently: full-service programs from Beacon Digital Marketing and Ironpaper typically start at $7,500-$10,000+ per month. Enterprise-level campaigns with global agencies like Team Lewis often require custom proposals based on market scope and channel mix. Investment should align with your growth stage, market maturity, and pipeline targets.

How long does it take to see results from demand generation for security companies?

Security buying cycles are extended by nature, typically 6-12 months from first touch to close. Initial campaign traction appears within 30-60 days as awareness builds and early engagement begins. Qualified pipeline development becomes visible around the 90-120 day mark as prospects move through research and evaluation stages. Closed revenue attribution typically shows meaningful impact after 6-9 months. Agencies should set realistic expectations aligned with your sales cycle length rather than promising quick wins.

What results can I expect from a new demand generation program?

Expect gradual, compounding growth rather than overnight transformation. Initial months focus on foundation building: audience research, messaging development, content creation, and channel establishment. As programs mature, successful clients achieve 30-50% increases in qualified pipeline within 6-12 months and 2-3x improvements in marketing-sourced revenue by year two. Blend has delivered significant results, with Datel achieving 800% marketing ROI and 38% increase in high-intent MQLs, alongside strong positioning work for Acre Security and Cybexer. Results depend on market maturity, competitive intensity, and program investment levels.

Making the right choice for your cybersecurity company

These agencies share common strengths. They understand complex B2B buying processes, they focus on pipeline quality over lead quantity, and they've proven their ability to deliver results for security companies.

Your choice depends on your specific situation. Companies prioritizing data-driven insights might choose CyberTheory. Those requiring comprehensive campaign management often select Ironpaper or Beacon Digital Marketing. Businesses expanding globally might choose Team Lewis or SAGE. Companies prioritizing strategic integration often select Blend.

Remember, demand generation in security requires patience. Buyers move slowly and deliberately. The right agency understands this reality and builds programs designed for sustained growth rather than quick wins.

Why Blend is the best choice for cybersecurity companies

Blend specializes in demand generation for companies with complex, multi-stakeholder sales processes. We understand that security buying decisions involve careful evaluation across technical capabilities, business value, and risk considerations.

Our approach integrates strategy with execution, combining inbound methodology with account-based precision. We build programs that create awareness across your total addressable market while simultaneously capturing and converting active buyers. This dual focus ensures you're building long-term brand strength while generating near-term pipeline.

We've delivered measurable demand generation results across multiple industries. Datel achieved 800% marketing in-year ROI on closed-won revenue and 38% increase in high-intent MQLs through integrated demand generation. Acre Security's brand transformation drove market leadership positioning. Cybexer established credibility in a competitive market through systematic demand generation.

If you're ready to build predictable pipeline for your security company, we should talk. Book a strategy call to discuss your demand generation needs.