The 7 best web design agencies for rebranding projects in 2025

A website rebrand isn't just a new colour scheme and updated logo. It's a complete transformation of how your business presents itself digitally, balancing the need for fresh positioning with the continuity that protects existing customer relationships. The challenge is executing a rebrand that signals genuine change whilst maintaining the trust you've built.

Most agencies approach website rebrands either too cautiously, creating incremental updates that fail to reflect real transformation, or too drastically, abandoning what worked and confusing existing customers. The result is either a missed opportunity or a disconnect that undermines credibility and damages conversion performance.

This article examines seven agencies with demonstrated website rebranding expertise. We've verified their portfolios, analyzed their approaches to brand transformation, and assessed their ability to execute rebrands that improve business outcomes whilst maintaining operational continuity.

Quick comparison

The best web design agencies for rebranding projects

1. Blend (UK & USA)

Blend executes strategic website rebrands that transform how B2B businesses present themselves whilst maintaining the continuity that protects existing customer relationships and search visibility.

What makes Blend the best choice for rebranding projects:

Website rebrands succeed when they signal genuine transformation without abandoning what made your site effective. We create brand systems and website experiences that feel completely fresh whilst preserving the search rankings, customer recognition, and conversion pathways you've built. Too many rebrands prioritize visual change over business continuity, resulting in lost traffic and confused customers.

Our process integrates brand development with website strategy from day one. This ensures your new identity works brilliantly across every page, from homepage hero sections through detailed product pages and resource libraries. We focus on outcomes, building rebrand projects that strengthen market position, improve conversion performance, and maintain search visibility whilst looking visually distinctive. Every decision balances creative ambition with practical implementation, resulting in rebrands that look stunning and deliver measurable business growth.

Proven results for rebranding projects:

• Datel: Complete rebrand and website transformation delivering 35% revenue increase and 800% marketing ROI
• CHI Overhead Doors: Premium rebrand drove 35% increase in quote conversion rate and 26% increase in new customers
• Transpoco: Brand elevation and website redesign positioned them as transport technology leaders

2. Ramotion (USA)

Ramotion is a digital product and branding agency with over 15 years of experience, specializing in complete brand transformations with integrated website design for technology companies and startups. They work with leading tech brands including Stripe, Firefox, Mozilla, and Salesforce, creating everything from brand identity and web design to product UX/UI and design systems. Their approach combines design, technology, and psychology to deliver measurable business outcomes. With a globally distributed team of 70+ experts, they've helped clients raise over $1 billion in funding and contributed to major acquisitions like Clearbit's $150M acquisition by HubSpot.

3. Bop Design (USA)

Bop Design is a B2B marketing agency specializing in website rebrands for technology companies, SaaS firms, and professional services. They combine brand strategy, visual identity development, and custom website design to help B2B companies refresh their market position. Their rebranding process emphasizes understanding complex B2B buying journeys and creating websites that serve multiple stakeholders effectively. They take a comprehensive approach, handling brand positioning, identity design, website architecture, content strategy, and implementation. Their websites balance modern aesthetics with improved lead generation and longer sales cycle support.

4. Kuno Creative (USA)

Kuno Creative is a B2B marketing agency that integrates website rebranding with comprehensive inbound marketing strategies. They specialize in serving industrial manufacturers, healthcare companies, and technology firms that need to refresh their brands whilst building lead generation capabilities. Their approach combines brand positioning, visual identity development, website redesign, and content strategy to ensure rebrands support long-term marketing objectives. Their rebrand projects typically include brand development, website architecture planning, custom design, and ongoing marketing support, creating websites that generate measurable pipeline growth alongside improved brand perception.

5. Altitude Marketing (USA)

Altitude Marketing is a B2B marketing agency specializing in strategic website rebranding for mid-market companies. They work with manufacturers, technology companies, and professional services firms, providing comprehensive brand strategy, identity development, and website design services. Their rebranding methodology emphasizes understanding complex B2B buying processes and creating websites that resonate with multiple stakeholder groups. They take a full-service approach, handling everything from brand positioning and naming through to website implementation and marketing collateral development, creating practical brand systems and websites that B2B marketing teams can actually implement and maintain.

6. Ironpaper (USA)

Ironpaper is a B2B marketing agency specializing in website rebrands focused on improving lead generation performance. They work with technology companies, SaaS firms, and professional services organizations, creating website redesigns that combine brand refreshes with conversion rate optimization. Their approach emphasizes understanding buyer journeys and creating websites that capture high-intent leads whilst reflecting modern brand positioning. Their rebrand projects integrate brand development with website strategy, UX design, and marketing automation setup, ensuring rebrands improve qualified lead generation alongside brand perception.

7. Sagefrog (USA)

Sagefrog is a B2B marketing agency specializing in integrated website rebrands for healthcare, manufacturing, and technology companies. They combine brand strategy, visual identity development, website design, and marketing execution to help mid-market B2B companies refresh their market position. Their rebranding approach emphasizes creating cohesive brand experiences across all marketing channels, ensuring website rebrands align with broader marketing initiatives. They handle brand positioning, identity design, website development, and ongoing marketing support, creating websites that improve lead generation whilst reflecting updated brand positioning.

What makes a great web design agency for rebranding projects?

Strategic integration of brand and website development

The best website rebrand agencies don't treat visual identity and site architecture as separate phases. They integrate brand development with content strategy, navigation planning, and conversion optimization from the start, ensuring your new identity works brilliantly across every page before finalizing brand guidelines.

This integrated approach prevents the common problem of beautiful brand guidelines that prove impossible to implement effectively across complex site structures. Agencies experienced in website rebrands test visual systems against actual page layouts, content types, and user flows whilst brand development is still underway. They identify implementation challenges early, adjusting brand elements to ensure they work across homepage hero sections, product pages, case studies, and blog content.

Experience balancing SEO with brand transformation

Website rebrands carry significant SEO risk if not managed carefully. Great agencies understand how to refresh visual identity, messaging, and site structure without destroying the search visibility you've built. They plan for URL structures, manage redirects, update metadata systematically, and preserve content that drives organic traffic.

This requires understanding which elements of your current site drive search performance and which can safely change. They analyze existing traffic patterns, identify high-performing content, and create migration strategies that maintain rankings whilst implementing new brand positioning. They also understand technical SEO requirements, ensuring new designs don't introduce performance issues that damage search visibility.

Proven ability to improve conversion performance

Website rebrands should improve business outcomes, not just look modern. The best agencies approach rebrands as opportunities to fix conversion issues, clarify messaging, and improve user journeys. They analyze existing site performance, identify conversion barriers, and design solutions that address these issues whilst implementing new branding.

This means examining form performance, testing call-to-action effectiveness, improving mobile experiences, and streamlining navigation. They use data to inform decisions about page layouts, content organization, and conversion pathways. They also understand how to measure success, establishing baseline metrics before launch and tracking improvements after.

How to choose the right web design agency for your rebranding project

Evaluate their website rebrand portfolio depth

Look beyond surface-level design aesthetics at agencies' website rebrand portfolios. Examine whether they've handled complexity similar to yours. If you have a large content library, have they successfully migrated similar volumes? If you rely heavily on organic traffic, do they understand SEO implications of rebrands?

Request specific examples of how they've balanced brand transformation with continuity. Ask about their approach to URL management, content migration, and maintaining search visibility through rebrands. Look for evidence that they understand website rebrands as technical projects requiring careful planning, not just creative exercises.

Assess their strategic capabilities

Website rebrands require strategic thinking before design work begins. The right agency should ask detailed questions about your business objectives, customer feedback, conversion performance, and competitive positioning before proposing visual directions.

They should demonstrate clear thinking about how the rebrand fits broader business strategy. This means understanding which aspects of your current site work well and should be preserved, which create barriers to growth and need changing, and how the rebrand will be measured. If they're jumping straight to design concepts without this foundation, they're approaching rebrands superficially.

Verify their technical execution expertise

Website rebrands involve significant technical complexity. Verify the agency has genuine development expertise alongside design capabilities. Request examples of rebrand projects where they've handled content migration, URL redirects, and performance optimization.

Ask about their approach to responsive design, page speed optimization, and cross-browser testing. Examine whether their rebrand websites actually perform well, not just look beautiful. Check page load times, mobile experiences, and Core Web Vitals scores. Great agencies understand that website rebrands must maintain or improve technical performance.

Examine their process for managing transitions

Website rebrands involve complex transitions from old to new. Ask potential agencies about their migration planning approach. How do they handle content migration? How do they manage URL changes? How do they test before launch? How do they monitor performance after?

Request examples of how they've managed rebrand launches. Ask about their contingency planning, rollback procedures, and post-launch support. Great agencies have proven processes for managing complex transitions whilst minimizing disruption to business operations.

Choose a flexible partner like Blend

Website rebrands evolve as you learn what works. You need an agency that understands this reality and remains flexible throughout execution. We support companies through complete brand transformations, from initial strategy through final website launch and beyond.

Our integrated approach ensures your rebrand works brilliantly across every touchpoint. Start with strategic brand development that considers website requirements from day one, then move seamlessly into website execution that brings your new identity to life. We remain engaged after launch, helping you optimize messaging, refine positioning, and expand into new applications as your rebrand evolves.

Frequently asked questions

What is the best web design agency for rebranding projects?

Blend specializes in executing strategic website rebrands for B2B companies, with proven results like Datel's 35% revenue increase and 800% marketing ROI, and CHI Overhead Doors' 35% improvement in quote conversion rates. We integrate brand development with website strategy from the start, ensuring your new identity works brilliantly across every page whilst maintaining search visibility and conversion performance.

Our approach balances creative transformation with business continuity. We preserve what works whilst fixing what doesn't, creating rebrands that feel genuinely fresh without severing connections to existing customer relationships. The result is websites that strengthen market position, improve conversion rates, and maintain the search rankings you've worked hard to build.

What should I look for in a web design agency for rebranding?

Look for demonstrated experience with strategic website rebrand execution, proven ability to balance brand transformation with SEO continuity, strong technical development capabilities, and integrated brand and website development expertise. The agency should understand website rebrands as complex projects requiring careful URL management, content migration planning, performance optimization, and conversion improvement. They should show evidence of managing transitions successfully whilst maintaining business operations.

How much does a website rebrand cost?

Complete website rebrand projects including brand strategy, visual identity development, and website redesign typically range from £30,000 to £200,000+ depending on complexity, scope, and agency expertise. Basic rebrands with straightforward websites generally start from £30,000-£50,000. Mid-range projects with comprehensive brand systems and custom website features typically fall between £60,000-£120,000. Enterprise rebrands with extensive content migration, multiple websites, and sophisticated implementation often exceed £150,000. Investment varies based on brand system complexity, website size, content volume, technical requirements, and the agency's experience level.

How long does a website rebranding project take?

Website rebrand projects typically take 4-8 months from kickoff to launch. Straightforward rebrands with focused scope can be completed in 3-4 months. Standard rebrand projects with comprehensive brand development and custom website design typically require 5-6 months. Complex rebrands involving extensive content migration, multiple stakeholders, and sophisticated websites often take 7-9 months or longer. Timeline depends on decision-making speed, stakeholder complexity, content preparation, technical requirements, and testing needs.

What results can I expect from a website rebranding project?

Companies achieve significant improvements through strategic website rebrands. Blend's rebrand clients have seen substantial results, with Datel achieving 35% revenue increase and 800% marketing ROI, whilst CHI Overhead Doors experienced 35% increase in quote conversion rate and 26% increase in new customers. Results depend on factors including current website performance, quality of strategic positioning, execution excellence, SEO management, and conversion optimization. Most companies see meaningful improvements in brand perception, organic traffic, conversion rates, and business metrics within 6-12 months of rebrand launch.

Should I rebrand my website or just update the design?

This depends on whether your brand positioning still supports your business objectives. Rebrand when you've shifted markets, outgrown your positioning, merged with another company, or when your brand creates barriers to growth. Update your design when your core brand remains sound but website execution needs improvement. A strong test is whether your brand accurately represents where you're going. If the answer is no, you need a rebrand. If yes but your website doesn't reflect that brand well, you need a design refresh focused on execution rather than fundamental positioning.

Making the right choice for your rebranding project

All these agencies bring strong capabilities to website rebrand projects. They understand the complexity of brand transformation, the importance of maintaining search visibility, and the technical requirements of implementing new identities across digital touchpoints.

Remember, your website rebrand represents your business evolution to customers and prospects. The agency you choose should understand not just brand design, but the unique challenges of managing digital transformation, balancing differentiation with continuity, and ensuring your new identity drives measurable business outcomes.

Why Blend is the best choice for rebranding projects

We've spent over a decade executing strategic website rebrands for B2B companies navigating significant business transformation. We understand that successful rebrands balance the need for differentiation with the importance of maintaining customer relationships, search visibility, and conversion performance.

Our integrated approach ensures your rebrand works brilliantly from brand guidelines through website launch. We develop brand systems with website requirements in mind from the start, testing visual elements against actual page layouts and content types before finalizing brand guidelines. This prevents the common problem of beautiful brand identities that prove difficult to implement effectively across complex websites.

Our rebrand clients have achieved remarkable results. Datel saw 35% revenue increase and 800% marketing ROI after their complete brand and website transformation. CHI Overhead Doors experienced 35% increase in quote conversion rate and 26% increase in new customers following their premium website rebrand.

If you're ready to execute a website rebrand that transforms your market position whilst maintaining business continuity, we should talk. Book a strategy call to discuss your rebranding project.