Blend earns HubSpot CRM Implementation Accreditation

We’re proud to share that we’ve officially earned the HubSpot CRM Implementation Accreditation. It marks a significant step forward in how we work with HubSpot customers, and reflects the way our work with the platform has evolved over recent years.

Blend has a long-standing relationship with HubSpot and is well known for our work across Content Hub, website design and development, demand generation, and growth-focused HubSpot programmes. That remains a core part of what we do. But increasingly, our work with HubSpot goes far beyond marketing or websites alone.

More and more, we’re helping organisations implement HubSpot as core operational software – supporting CRM, sales, service, operations, data, and customer experience across the entire business. Earning the CRM Implementation Accreditation formally recognises that shift.

“This accreditation is an important moment for Blend, for a long time, we’ve been deeply embedded in the HubSpot ecosystem, building high-performing websites, demand engines, and content experiences. But increasingly, our work is about something bigger, designing and implementing complex customer experiences and operational systems that organisations genuinely run on day to day.

Earning the CRM Implementation Accreditation reflects the depth of that work. It recognises our ability to take HubSpot beyond marketing and use it as a core platform across sales, service, operations, and data. Connecting teams, processes, and customer experience in a way that actually works at scale. That’s the direction we’re continuing to invest in as we help more organisations use HubSpot as the backbone of how they operate and grow.”

Phil Vallender, Co-Founder at Blend

What is the HubSpot CRM Implementation Accreditation?

The HubSpot CRM Implementation Accreditation recognises solutions partners that demonstrate a high level of expertise in delivering complex, CRM‑led HubSpot implementations.

To earn the accreditation, partners must evidence real‑world client work that shows:

• Successful delivery of CRM‑led HubSpot implementations
• Use of multiple hubs working together across sales, service, marketing, and operations
• Robust data models, automation, and governance
• Strong user adoption and long‑term value from the platform

The accreditation isn’t awarded for theory or intent. It’s based on proven delivery and real customer outcomes.

CRM and HubSpot implementations at scale

A recent example of this type of work is our implementation for Cumberland Platforms Ltd (CPL), a UK manufacturing business producing highly bespoke commercial vehicles.

CPL needed more than a CRM. They needed a single platform that could connect marketing, sales, service, and operations, while supporting complex quoting, approvals, and downstream production processes.

We delivered a CRM‑led HubSpot implementation spanning Sales Hub, Service Hub, Operations Hub, Marketing Hub, Content Hub, alongside a large, role‑based portal and integrations with operational systems. HubSpot now sits at the centre of CPL’s commercial operations, from first enquiry through to production.

The result is a unified platform that supports day‑to‑day operations, provides leadership with real‑time visibility, and is fully adopted across teams.

Why this matters

CRM implementations succeed when they’re delivered as business transformation programmes, not just software rollouts.

The work that led to this accreditation reflects how we approach HubSpot projects today:

• Designing around real operational workflows, not just pipelines
• Aligning sales, service, marketing, and operations in a single system
• Managing data, integrations, and change carefully to reduce risk
• Ensuring HubSpot is genuinely adopted because it improves how teams work

Earning the CRM Implementation Accreditation reinforces our ability to deliver HubSpot at this level, while continuing to build on the strengths we’re already known for across Content Hub, websites, and growth.

Looking ahead

As organisations increasingly look to HubSpot as a central platform for managing customer relationships and operations, the need for experienced, delivery‑focused partners continues to grow.

This accreditation marks an important point in Blend’s journey as we continue to expand our CRM and multi‑hub implementation work, helping businesses use HubSpot as a platform that underpins how they operate and grow.