Four ways to migrate your website to HubSpot CMS

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El Cook

Oct 09, 2023

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Planning a website migration

If you’ve decided to migrate your website to HubSpot, you’ve made a great choice. To get started with one of the most intuitive, powerful, and flexible CMS’ on the market, here are four ways to complete your migration.

HubSpot migration options

1. Use HubSpot’s migration service

Work directly with one of HubSpot's own migration specialists who'll recreate your website on the HubSpot CMS, usually in two-three weeks. You’ll choose between a default theme, a theme built by a replatforming specialist, or a theme from the template marketplace. This theme includes templates, modules, global content, and style settings to develop your site in a way that makes it easy to manage post-launch. Your HubSpot contact will also deal with all the technical migration steps to protect your SEO and uptime.

This option is excellent if you have a website with fewer than 150 pages and basic functionality. If your needs are more complex, e.g., you’re looking to migrate forms, database-driven content, or third-party applications, HubSpot will reject your migration.

2. Use a HubSpot website agency

There are many agencies, like us, that offer a HubSpot website migration service. This is a perfect option if your website has been rejected for HubSpot's migration service but still want the reassurance of working with HubSpot experts. You’ll get everything you would with the HubSpot service, and then some.

Most agencies that specialise in HubSpot CMS have the skills to migrate your site regardless of its size, move custom code, interactive tools, and dynamic content onto native CMS tools, and implement compatible third-party tools. This may cost more than HubSpot’s out-of-the-box service, but you’ll get more for your money. You’ll also benefit from more face time and one-to-one support from a dedicated migration team.

Explore our HubSpot website migration service

3. Do it yourself with HubSpot Marketplace

If you’re confident in your migration knowledge, have the time to manage the move yourself, and are happy to work with a marketplace theme, HubSpot Template Marketplace is also an option.

You can choose from over 400 pre-made themes to create your new site but won’t have the flexibility of adding custom elements to the theme. Instead, you’ll need to make your existing site contents fit within the modules and global styles available in the theme. You might need to spend a bit more time moving your content across or editing content to fit the theme.

You’ll also need to take on the risk and responsibility of the technical tasks associated with the migration, including:

  • Auditing and crawling your existing site
  • Exporting and importing redirects
  • Implementing Google Analytics and Google Search Console
  • Submitting sitemaps
  • Having publishers update links
  • Preconfiguring domain settings in HubSpot
  • Switching DNS records

These tasks are crucial in preserving all those hard-earned search engine rankings, backlinks, authority, etc., that you really don’t want to lose.

4. Do it yourself with an in-house developer

This is the ultimate DIY HubSpot migration option. If you like the sound of option three but want a more customised theme for your new site, this could be a good option for you. If you’re lucky enough to have an in-house developer who knows your website and has the time, you could build your own theme and new website completely in-house.

You’ll need to ensure your developer is fluent in the HubSpot Markup Language, referred to as HubL. Otherwise, you might end up with a site that can’t take advantage of HubSpot’s full range of features or doesn’t perform as well.

If you’re not confident with the technical side of migrating a website, you’ll need to check your developer has the right skills and experience to do that on your behalf before getting started.

Moving to a better CMS

Migrating from your existing CMS to HubSpot shouldn’t be stressful. If you’re unsure about which option is best for you, don’t be afraid to explore them all until you’re comfortable. Our advice is that it’s generally better to take the responsibility off your shoulders and get certified HubSpot developers to migrate your website to HubSpot CMS. But if you’re short on budget, have the time, and know your stuff, there’s no reason you can’t do it yourself.

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