The cloud hosting market is crowded and competitive, with many providers, large and small, shouting the same message and clamouring for the same customers.
Our inbound marketing service was already generating results for ServerSpace, a small and successful cloud hosting company based in London, but the generic messaging and design of its website was holding these results back.
In crowded markets like cloud hosting, specialisation and differentiation are the keys to sustainable growth, but only when properly communicated. How a company positions itself, primarily through its website content, is central to the effectiveness of this strategy.
Positioning and design unlock potential
Knowing that its ideal buyers are Independent Software Vendors (ISVs) and Software as a Service (SaaS) companies with complex requirements, Blend developed a completely new website for ServerSpace, on the HubSpot COS, that effectively targets the right personas.