Episode summary
In this urgent episode, we break down Google's bombshell announcement of AI Mode, a complete transformation of how people search and discover information online. This isn't just another feature update; it's Google's declared "future of search" that will fundamentally impact how B2B businesses attract and convert customers.
We provide a walkthrough of AI Mode's conversational interface, demonstrate real B2B search examples, and think about what this means for organic traffic, content strategy, and paid advertising. While many businesses are already seeing 35% fewer clicks from AI Overview queries, AI Mode represents an even more dramatic shift toward zero-click search experiences.