Episode 69

When AI Hurts Your Marketing: Drawing the Line

Speakers

Dan Stillgoe

Dan Stillgoe

Marketing Manager

Phil Vallender

Phil Vallender

Director

Episode summary

In this episode, we push back against the idea that AI should be used for everything in marketing. While AI tools are being sold as the solution to every business problem, we look at specific areas where using AI actually makes your marketing worse. 

We cover four key areas where AI often hurts rather than helps and discuss why relying too much on AI in these places leads to boring, generic marketing that doesn't connect with your audience.