Episode 68

What Nobody Tells You: 5 Real Lessons from Building a B2B Podcast

Speakers

Dan Stillgoe

Dan Stillgoe

Marketing Manager

Episode summary

In this milestone episode, we pull back the curtain on the hard-earned realities of building a B2B podcast. After 68 episodes of Demand Decoded, we share the unfiltered truths we wish we'd known from the beginning. 

Whether you're considering launching your first episode or working to scale your existing show, these insights will help you avoid common pitfalls and accelerate your podcast growth. From production strategies and platform priorities to ROI measurement and preparation techniques, we offer practical advice based on our journey from awkward beginnings to consistent, quality content.