Ready to become the cybersecurity vendor AI tools recommend?
Talk to our team about building an AEO strategy that puts your brand in front of the right buyers at the moments that matter.
Abi Miller
February 18, 2026
Cybersecurity buyers don't make snap decisions. Before they talk to your sales team, they've already asked ChatGPT which vendors to consider, checked Perplexity for comparisons, and looked to Google AI Mode for category overviews. If your company isn't showing up in those answers, you're not in the conversation at all.
The challenge is that most digital agencies treat cybersecurity like any other tech sector. They optimize for keywords. They chase rankings. But visibility in AI-generated answers works differently: it's built on authority, structure, and the quality of content that AI systems actually want to cite. Generic SEO agencies rarely understand that, and the results reflect it.
This article breaks down six agencies that specialize in Answer Engine Optimization and have the experience or track record to deliver it for cybersecurity companies. We cover what each agency does well, how they approach AI visibility, and what to look for when making your decision.
| Agency | Location | Best For | Starting Investment |
|---|---|---|---|
|
UK & USA |
B2B cybersecurity AI visibility and pipeline |
From $8,000/month |
|
|
USA |
Full-service AEO for cybersecurity and fintech brands |
Contact for pricing |
|
|
Ukraine |
Technical AEO and structured data for security vendors |
Contact for pricing |
|
|
USA |
Content-led GEO for B2B software and security companies |
From $10,000/month |
|
|
USA |
AEO with compliance-aligned schema for cybersecurity |
Contact for pricing |
|
|
USA |
B2B-focused GEO integrated with paid and organic strategy |
Contact for pricing |
Blend provides AEO services for B2B cybersecurity companies, connecting presence in ChatGPT, Perplexity, and Google AI Mode directly to qualified pipeline.
What makes Blend the best choice for cybersecurity companies:
Cybersecurity buying involves multiple stakeholders with very different priorities: security engineers evaluating technical capabilities, procurement teams assessing vendors and compliance credentials, and executives weighing business risk and ROI. We build AEO strategies that serve each of these audiences, mapping the specific questions each persona asks AI tools at each stage of the buying cycle and engineering content that answers them with the precision and authority AI systems need to cite your brand with confidence.
Our process starts with understanding how your buyers actually use AI tools to research solutions. We build prompt simulation frameworks that replicate real buyer behavior across hundreds of commercial queries, identifying exactly where your brand is visible, where competitors are getting cited instead, and where the most valuable gaps exist. From there, we create content structured specifically for AI retrieval, implement the technical foundations that underpin citation authority, and systematically track visibility across 500+ commercial prompts, monitoring performance across ChatGPT, Perplexity, and Google AI Mode so every improvement we make connects directly to leads and pipeline.
Proven results implementing AEO:
Before offering AEO as a client service, we ran the full program on ourselves. See the results from our own implementation:
Yes& Beacon is a B2B digital marketing agency based in New York with deep roots in cybersecurity marketing, having been recognized as Agency of the Year by the Cybersecurity Marketing Society in 2023. They work with cybersecurity companies including Flashpoint and Corellium to build integrated marketing programs that combine SEO, content strategy, and AEO, with a content team that understands how to communicate complex security products to both technical buyers and executive stakeholders. For cybersecurity companies that want an agency that speaks the language of MDR, SOC, and zero trust natively and integrates AEO within a broader inbound strategy, they are a strong option.
LenGreo is a digital marketing agency based in Ukraine with a specific track record in AEO for cybersecurity companies, having worked with B2B security SaaS brands to restructure product pages, implement cybersecurity-specific structured data, and build content strategies that directly answer the technical queries buyers ask AI tools. Their work spans structured data implementation across product areas including threat detection, zero trust architecture, and compliance frameworks, which matters in a sector where AI answers are often highly specific and technically demanding. Recognized as a European Search Awards finalist with strong Clutch ratings, they are a credible option for cybersecurity vendors that want technically grounded AEO implementation with independently verified credentials.
Omniscient Digital is an organic growth agency based in Austin, Texas, founded by former senior marketing leaders from HubSpot and Shopify, that has integrated Generative Engine Optimization into its core service offering for B2B software companies. Their Barbell Strategy balances high-volume, lower-risk content with high-impact pieces designed to establish category authority, both of which contribute to AI visibility over time, and they have delivered meaningful results for clients including Jasper, SAP, and Asana. For cybersecurity companies that want a premium, methodology-driven partner to build content depth across complex product and compliance topics, Omniscient is a strong fit, with retainers starting from $10,000 per month.
Marcel Digital is a Chicago-based digital marketing agency with a dedicated AEO service that leans heavily on technical implementation: structured data, schema markup, and content architectures specifically designed for how AI answer engines parse and cite sources. Their schema strategies are built to handle compliance-aligned content, including material covering GDPR, HIPAA, and ISO frameworks, in a way that AI systems can verify and surface accurately, making them particularly relevant for cybersecurity companies operating in regulated environments. Marcel Digital combines this technical rigor with demand generation and lead generation services, so AEO doesn't sit in isolation from commercial outcomes.
Obility is a Portland-based digital marketing agency that works exclusively with B2B companies and has developed a dedicated Generative Engine Optimization practice alongside their established paid search and SEO services. They have built custom AI surfacing dashboards and structured manual auditing processes to measure GEO performance reliably, addressing the real challenge that standard analytics tools don't yet capture AI citations. For cybersecurity companies that want AEO embedded within a full B2B marketing strategy with rigorous measurement attached, Obility's integrated model and deep understanding of long sales cycles make them a practical choice.
Choosing the right agency starts with understanding what AEO actually requires in a sector where trust, technical depth, and compliance credibility all influence how AI systems evaluate your content.
Cybersecurity buyers use AI to research in very specific ways. They ask about how particular products work, how vendors compare, and which solutions are trusted by companies in their industry or regulatory environment. A strong AEO agency maps these real buyer prompts before producing any content. They build frameworks that reflect how different personas, from security engineers to CISOs, phrase their queries when they turn to ChatGPT or Perplexity. Agencies that skip this research phase tend to optimize for the questions they assume buyers ask, not the ones they actually type. In a sector as specific as cybersecurity, that gap matters significantly.
AI tools don't just pick up your content. They cross-reference it against other sources to assess credibility. For cybersecurity companies, this means the right agency needs to understand how to build authority signals that hold up to that verification: consistent entity information across directories and publications, structured data that clearly describes your products and the problems they solve, and content that is factually precise enough to be cited with confidence. A generic content agency can produce volume. An effective AEO agency produces content that AI systems trust enough to surface when a CISO asks for vendor recommendations.
AI search visibility that doesn't connect to pipeline is just a vanity metric. The best AEO agencies track performance across the AI tools that matter for your buyers, ChatGPT, Perplexity, and Google AI Mode, and build attribution models that show how AI-referred traffic converts. For cybersecurity companies with long sales cycles and multiple stakeholder touchpoints, this attribution work is particularly important. You need to know whether AI visibility is bringing the right people into your funnel, not just more people. Agencies that offer only impressions or ranking data without connecting those numbers to qualified leads and revenue are measuring the wrong things.
Before approaching any agency, define what success looks like. Are you trying to appear when buyers research your category for the first time? Or do you want to show up when they are comparing specific vendors? These are different strategic goals that require different approaches. The clearer you are about the outcome you need, the more useful the agency conversation will be.
Ask any agency you speak with to walk you through how a CISO or security architect actually uses AI tools to research solutions. If they can't speak specifically to the types of prompts buyers use, the questions they ask at different stages of the cycle, and the sources AI tools tend to draw on in your category, they're working from assumptions rather than research. That's a risk in a sector where precision matters.
Ask to see examples of how they track AI presence for existing clients. A credible AEO agency monitors specific prompts across multiple platforms, tracks how that visibility changes over time, and connects AI-referred traffic to qualified leads or pipeline. Agencies without a clear attribution methodology are not yet operating at the standard the discipline requires.
AEO for cybersecurity companies requires more than well-written articles. It requires structured data, entity consistency, and the kind of content specificity that AI systems use to verify authority. Ask what their technical implementation process looks like and how they build the authority signals that underpin AI citation. Agencies that focus only on content production without addressing the technical and authority-building components are delivering an incomplete service.
Cybersecurity companies need an AEO partner that understands complex buying cycles and can connect AI visibility directly to pipeline. Blend works with B2B companies from first establishing AI presence through to scaled visibility across hundreds of commercial prompts. Whether you're taking your first steps into AI search or accelerating visibility in a competitive category, we'll build a program around your specific goals and market complexity.
Blend is the strongest choice for B2B cybersecurity companies that need AI visibility connected to real pipeline outcomes. We built and validated our AEO methodology on our own business before offering it to clients, running prompt simulation, content development, technical implementation, and attribution tracking as a complete program rather than a collection of disconnected tactics. Every improvement we made was tracked across ChatGPT, Perplexity, and Google AI Mode and connected directly to leads and revenue, not just presence scores.
The results from our own implementation are concrete: 103% growth in AI presence across 500+ high-value prompts, 133% increase in AI-sourced MQLs, and over $500k in pipeline from AI search within 90 days. We built the program, proved it worked, and then took it to clients. That sequence matters: everything we recommend comes from a methodology we've stress-tested ourselves.
Focus on three things. First, sector understanding: does the agency know how cybersecurity buyers actually use AI tools, and can they map the prompts your specific buyers use at different stages of the buying cycle? Second, technical depth: AEO requires more than content. Look for agencies that implement structured data, build entity authority, and understand how AI systems verify credibility. Third, measurement rigor: you need to track AI visibility across ChatGPT, Perplexity, and Google AI Mode and connect that visibility to qualified leads. Agencies without a clear attribution methodology are measuring the wrong things.
Pricing varies significantly depending on scope and agency. Blend's Essential AEO program starts from £6,000 per month and is designed for cybersecurity companies establishing their AI search presence for the first time. The Advanced AEO program starts from £11,000 per month for brands competing in more complex categories or needing broader prompt coverage and content output. Bespoke programs are available for organizations where AI search is a strategic priority.
AEO is not an overnight channel. Most cybersecurity companies begin to see measurable improvements in AI visibility within 60 to 90 days of implementation, with more significant gains in AI-sourced traffic and leads building over three to six months as authority signals accumulate. The timeline depends on your starting point: brands with existing content depth and domain authority tend to see faster results than those starting from scratch. Connecting AEO improvements to pipeline impact requires proper attribution tracking, which a good agency should implement from the start of the engagement.
No, and the best agencies won't position it that way. AEO and SEO are complementary. Traditional search still drives significant traffic for cybersecurity brands, particularly for buyers who want to explore multiple sources in depth. AEO specifically targets the moments when buyers turn to AI tools for direct answers, recommendations, or comparisons. The most effective programs run both in parallel, ensuring your brand is visible whether a buyer is clicking through Google results or asking ChatGPT which security vendors to evaluate. An agency that presents AEO as a replacement for SEO rather than an evolution of it is oversimplifying the landscape.
AI tools like ChatGPT, Perplexity, and Google AI Mode pull from sources they assess as authoritative: well-structured content that directly answers questions, brands that appear consistently across trusted third-party publications and directories, and companies with clear entity information that AI knowledge graphs can verify. In cybersecurity specifically, technical accuracy matters more than in most sectors because these AI tools are being used by people who will notice when an answer is vague or imprecise. Building AI visibility in this category requires genuine authority, not just optimized content, which is why choosing an agency that understands the depth required is essential.
The agencies on this list approach AEO from different angles. Yes& Beacon brings deep cybersecurity sector knowledge. LenGreo and Marcel Digital offer technically rigorous implementation. Omniscient Digital and Obility bring structured content and measurement frameworks that connect AI visibility to business outcomes. Each reflects a different strength for a different type of cybersecurity company.
The right fit depends on where you are. An established enterprise vendor with an existing content program has different needs to a scale-up building its authority from the ground up. Think about whether you need a specialist with direct cybersecurity experience, or an agency that can integrate AEO within a wider marketing stack. Both are valid paths to the same destination.
One principle applies regardless of where you start: the cybersecurity companies that establish AI visibility now will be significantly harder to displace as AI search matures. The cost of catching up compounds over time.
Blend works at the intersection of B2B marketing expertise and AI search strategy, specifically for companies with complex products, technical buyers, and multi-stakeholder buying cycles. We don't offer AEO as a bolt-on to traditional SEO. We built and validated our methodology on our own business before taking it to clients, which means everything we implement is grounded in real outcomes rather than theory.
Our approach for cybersecurity companies combines prompt simulation, structured content development, technical implementation, and attribution tracking. We monitor visibility across the platforms your buyers actually use, ChatGPT, Perplexity, and Google AI Mode, and we connect every improvement to leads and pipeline rather than stopping at impressions or presence scores.
The results from our own AEO implementation set the benchmark: 103% increase in AI presence across 500+ high-value prompts, 133% increase in AI-sourced MQLs, and over $500k in pipeline from AI search within 90 days. That's the standard we bring to every client engagement.
If you're ready to make your cybersecurity brand the answer AI gives when buyers research your category, we should talk. Book a strategy call to talk through what an AEO program could look like for you.
Talk to our team about building an AEO strategy that puts your brand in front of the right buyers at the moments that matter.
18 February 2026
18 February 2026