Blend wins HubSpot Impact Award for Platform Excellence

Dan Stillgoe avatar
Dan Stillgoe

Feb 09, 2024


Robin Radar Impact Award

We're thrilled to announce that we've been awarded HubSpot's 2023 Semiannual Impact Award for Platform Excellence. Our 6th Impact Award, the achievement affirms our position as a leading, results-driven, HubSpot agency and reflects the power of inbound demand generation.

The award recognises the incredible inbound results achieved for radar technology leader, Robin Radar Systems. The three-year relationship has seen fantastic commercial impact as a result of a strategic partnership, which included:

  • A website migration to HubSpot CMS
  • Implementation of HubSpot's CRM suite
  • A full inbound demand generation strategy

What makes Robin Radar a winner?

The Impact Award for Platform Excellence recognises a partner who delivers a remarkable multi-product solution to their customer. HubSpot places particular emphasis on the commercial results and ROI that the implementation has had.

The results achieved for Robin Radar are a fantastic example of the power of inbound demand generation – a modern marketing methodology for today's buyers. As a result of implementing and executing inbound demand generation for Robin, they saw:

  • A 236% increase in sessions for organic search, social, and direct traffic.
  • An increase from 58 keywords ranking on Google's first page to 289, with an impressive 147 of them ranking in the top 3 search results.
  • A 10% conversation rate increase on their website enquiry page.
  • A 48% increase in monthly high-intent MQLs generated in 2023 compared to 2020.

Aside from the fantastic results, the long-term relationship has brought about a significant impact on their business:

  1. They now have a user-friendly website that's easy to maintain and update.
  2. Their streamlined martech stack efficiently supports their activities and operations.
  3. The transformation from a product focus to a solution focus has allowed them to serve customers more comprehensively.
  4. They have increased visibility and recognition as a thought leader in the airspace sector across target markets.
  5. Their marketing efforts consistently generate high-intent inbound leads through their website.
  6. They have a new attribution model that enables them to successfully measure the effectiveness of all marketing channels.

The marketing approach for today's buyers

Throughout our experience working with hundreds of businesses, we've had the privilege of seeing consistent trends of what drives B2B marketing results. That's why we're passionate about inbound demand generation – the best approach for today's buyers.

Inbound demand generation supports your buyer’s preference for self-discovery, self-education, self-service, and self-qualification. It then gives them a path to purchase that’s free of friction and frustration.

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