Does the end of Google Authorship profile pictures in search results mean the end of Authorship, the end of Google+ or just the end of marketers gaming the system?
When Google’s John Mueller announced on 25 June 2014 that “Google had been working hard to clean up the visual design of our search results” we don’t think anyone expected that the solution they worked so hard to find would be the removal of profile pictures from results with Authorship.
Reactions to the announcement came thick, fast and, mostly, were incredulous.
Speculation continues unbridled about the real motives behind the decision – are they protecting AdWords revenue, phasing out G+ or genuinely trying to improve the service they provide? But, more importantly, what does it mean for marketers?