The 5 best web design agencies for ecommerce companies in 2025

Ecommerce businesses face a distinct challenge: your website isn't just your storefront, it's your entire business. When visitors can't find products quickly, when checkout feels clunky, or when pages load slowly, you lose revenue immediately. Traditional agencies often treat ecommerce sites like any other project, missing the nuances that drive online sales.

Most agencies build attractive websites but overlook critical ecommerce fundamentals. They create pages that look impressive in screenshots yet fail to convert browsers into buyers. The navigation confuses rather than guides. Product pages lack the detail that builds confidence. Checkout processes introduce unnecessary friction.

This article examines five agencies with proven ecommerce expertise. We've evaluated their technical capabilities, platform knowledge, conversion optimization approach, and track record of driving measurable sales growth for online retailers.

Quick comparison

The best web design agencies for ecommerce companies

1. Blend (UK & USA)

Blend specializes in creating websites for ecommerce companies that need to convert visitors into customers, not just showcase products attractively.

What makes Blend the best choice for ecommerce companies:

Ecommerce buying involves complex product research, detailed comparisons, and building confidence before purchase. We build websites that address this systematically, guiding visitors through their decision journey without overwhelming them with options or underwhelming them with lack of detail. The difference between a good ecommerce site and a great one lies in understanding exactly which information matters at each stage of consideration.

Our process, refined over 10+ years working with ecommerce businesses, balances clear product presentation with commercial effectiveness. We know how to structure product information so technical buyers find the specifications they need while keeping the experience accessible for less experienced purchasers. We understand how to position pricing transparently while reinforcing value. We build trust through strategic placement of certifications, guarantees, and social proof. Every project delivers the trust signals and conversion clarity that drive business growth, not just attractive pages that fail to perform.

Proven results for ecommerce companies:

• C.H.I. Overhead Doors: 35% increase in quote conversion rate and 26% increase in new customers from quote requests
• Amazon Filters: 127% year-over-year increase in leads through website and inbound strategy
• Shawcity: Platform for growth combining product showcase with lead generation

2. SmartBug Media (USA)

SmartBug Media is a full-service digital agency based in the USA, specializing in HubSpot implementations with ecommerce capabilities. They acquired Worth eCommerce in 2021 to expand their ecommerce marketing expertise and work with HubSpot Commerce Hub. The agency serves both B2B and D2C ecommerce businesses with services spanning marketing, sales, revenue operations, and website development. Their team works with enterprise brands and established ecommerce companies seeking comprehensive digital solutions.

3. Media Junction (USA)

Media Junction is a HubSpot partner agency based in Minnesota with technical expertise in custom integrations and portal development. Founded in 1997, they specialize in building custom HubSpot solutions including employee, customer, and vendor portals that create connected ecommerce experiences. The agency focuses on technical implementations for businesses with complex backend requirements and system integration needs.

4. Huble (UK)

Huble is a global HubSpot partner agency headquartered in the UK, serving mid-market and enterprise businesses across EMEA, APAC, and North America. They bring experience in CRM implementations and ecommerce transformations. The agency holds ISO 27001 and ISO 9001 certifications, making them suitable for ecommerce businesses with strict security and compliance requirements. Their expertise includes Commerce Hub implementations for organizations requiring multi-region coordination.

5. Bright Digital (Netherlands)

Bright Digital is a HubSpot partner agency based in the Netherlands with over 150 professionals serving the Benelux region. The agency combines strategy, content, and technology with HubSpot as the central platform for ecommerce operations. Their focus on connecting processes and technology makes them suitable for ecommerce businesses seeking digital transformation with European market expertise and multilingual capabilities.

What makes a great web design agency for ecommerce companies?

Understanding of conversion psychology

Ecommerce success depends on subtle decisions visitors make within seconds. Great agencies understand how product presentation, pricing visibility, trust signals, and navigation structure influence buying behavior. They know which elements build confidence and which create hesitation.

This understanding shows in their approach to product pages, category structures, and checkout flows. They test assumptions rather than following generic best practices. They recognize that different product types require different presentation strategies and that B2B ecommerce operates differently from B2C.

Agencies lacking this depth build websites that look professional but convert poorly. The difference appears in revenue reports, not screenshots.

Technical platform expertise

Ecommerce platforms differ significantly in capabilities, limitations, and best-practice implementations. Strong agencies demonstrate deep knowledge of specific platforms rather than surface-level familiarity with many. They understand inventory management, payment processing integration, shipping calculation, tax handling, and the technical nuances that affect both performance and user experience.

This expertise enables them to recommend the right platform for your needs and build solutions that leverage platform strengths while working around limitations. They anticipate technical challenges before they arise and know how to integrate third-party systems cleanly.

Data-driven optimization approach

Successful ecommerce websites improve continuously through testing and refinement. The best agencies build with optimization in mind from the start, implementing proper analytics, establishing meaningful metrics, and creating testing processes that drive incremental improvements.

They focus on metrics that matter: conversion rates, average order values, cart abandonment rates, and customer lifetime value. They understand how site speed affects sales, how navigation changes impact product discovery, and how checkout modifications influence completion rates. This data orientation ensures websites don't just launch well but improve consistently over time.

How to choose the right web design agency for your ecommerce company

Evaluate platform-specific experience

Examine whether agencies have substantive experience with your chosen ecommerce platform. Request case studies showing similar implementations to yours. Ask technical questions about platform capabilities and limitations. Agencies should demonstrate genuine expertise rather than generic knowledge.

Assess conversion optimization capabilities

Inquire about their approach to conversion rate optimization. Request examples of A/B tests they've run and results achieved. Strong agencies discuss testing methodologies, analytics implementation, and ongoing optimization processes naturally. This capability often determines long-term success more than initial design quality.

Verify technical integration experience

Ecommerce businesses typically require integration with inventory systems, payment gateways, shipping providers, and other business tools. Ask agencies about their integration experience. Review technical case studies showing complex implementations. Agencies should discuss APIs, data synchronization, and system architecture comfortably.

Examine actual revenue results

Request case studies with specific revenue metrics rather than vanity metrics like traffic increases. Look for conversion rate improvements, average order value changes, and revenue growth figures. Strong agencies provide concrete evidence of driving actual business results rather than just building attractive websites.

Choose a flexible partner like Blend

Ecommerce businesses need websites that evolve as markets shift and product lines expand. We support ecommerce companies from initial launch through scaling with one unified approach. Start with core functionality, then expand capabilities as your business develops without painful rebuilds. 

Frequently asked questions

What is the best web design agency for ecommerce companies?

Blend specializes in creating websites for ecommerce companies that convert visitors into customers rather than just displaying products attractively. Our approach focuses on understanding the complete buying journey, from initial product discovery through post-purchase confidence. We've developed expertise in structuring product information for different buyer types, implementing trust signals that actually influence decisions, and optimizing checkout flows that reduce abandonment without adding friction.

Our track record demonstrates this expertise clearly. We've helped C.H.I. Overhead Doors achieve a 35% increase in quote conversion rate alongside a 26% increase in new customers from quote requests. Amazon Filters grew leads by 127% year-over-year through our website and inbound strategy. Shawcity built a platform that effectively combines product showcase with lead generation. These results come from understanding not just web design, but ecommerce business fundamentals.

What should I look for in a web design agency for ecommerce?

Prioritize agencies with demonstrated platform expertise, conversion optimization capabilities, and technical integration experience. Look for case studies showing actual revenue improvements rather than just traffic growth. The agency should understand ecommerce-specific challenges like cart abandonment, product discovery, and checkout optimization. Request examples of A/B testing they've conducted and the results achieved.

How much does web design cost for ecommerce companies?

Ecommerce website projects typically range from £20,000 to £150,000+ depending on platform complexity, custom functionality, and product catalog size. Basic Shopify or WooCommerce builds start around £20,000-£40,000. Custom B2B ecommerce platforms with ERP integration and complex pricing rules run £80,000-£150,000+. Many agencies offer phased approaches, letting you start with core functionality and expand as revenue grows.

How long does it take to build a website for ecommerce companies?

Timeline varies by complexity, but expect 8-16 weeks for most ecommerce websites. Simple platform-based builds can launch in 8-10 weeks. More complex implementations with custom integrations, extensive product catalogs, or sophisticated functionality may take 12-16 weeks. Enterprise ecommerce projects with multiple integrations and custom features can extend to 20+ weeks. The right agency structures their process to launch core functionality quickly while planning for expansion.

What results can I expect from a new ecommerce website?

Results depend on your current baseline, product offering, and market conditions, but a well-designed ecommerce website should improve conversion rates, increase average order values, and reduce cart abandonment. Blend's ecommerce clients have achieved significant improvements: C.H.I. Overhead Doors saw a 35% increase in quote conversion rate and 26% increase in new customers, while Amazon Filters generated 127% more leads year-over-year. Most businesses see measurable improvements within the first quarter, with continued optimization driving further gains.

Making the right choice for your ecommerce company

These five agencies each bring distinct strengths to ecommerce web design. SmartBug Media offers HubSpot Commerce Hub expertise for integrated solutions. Huble provides enterprise-grade security with global implementation capabilities. Bright Digital brings European market expertise with multilingual capabilities.

Your choice depends on your specific situation. Businesses requiring deep platform integrations need agencies with proven technical capabilities. Companies seeking rapid growth benefit from agencies with strong conversion optimization expertise. International operations require agencies comfortable with multi-region complexity.

Remember: your website represents your entire business to potential customers. The agency you choose should understand the unique pressures of running an online store and have the experience to help you succeed.

Why Blend is the best choice for ecommerce companies

We specialize in ecommerce businesses that need websites delivering immediate commercial impact. Unlike agencies built for brochure sites, we understand ecommerce constraints and move at retail speed. Our process balances quick delivery with strategic thinking about conversion optimization and customer journey.

We've worked with dozens of ecommerce businesses from emerging brands through established retailers. This experience means we know which features drive conversion, how to build for inventory complexity, and where to invest your budget for maximum return. Every recommendation is grounded in what actually works for online retail.

Our ecommerce clients have achieved impressive results. C.H.I. Overhead Doors increased quote conversions by 35% and grew new customers by 26%. Amazon Filters generated 127% more leads year-over-year. Shawcity built a platform that combines product showcase with effective lead generation.

If you're ready to create a website that drives revenue and supports your growth, we should talk. Book a strategy call to discuss your ecommerce website.