Gated vs ungated content: pros and cons
Feb 13, 2023
We wholeheartedly believe in the lead generation power of b2b inbound marketing.
That's why we have partnered with HubSpot, the leading inbound marketing automation platform for SME's, to offer a complete, turn-key inbound lead generation service.
Few things are truly essential for doing business, like a bank account for example. But, for businesses that really want to succeed, inbound marketing is fast becoming one of them.
No longer can you rely on advertising, direct mail, email or even events to produce the volume of leads they once did. These days your prospects are geared to tune out these unwelcome interruptions. Instead, they live online, using search to ask questions, find answers and choose suppliers - all without talking to any of them.
What generates leads today is content. Content that educates and informs your prospects, when and where they want to be engaged. This is inbound lead generation.
It's a whole sales and marketing philosophy, and a pretty exciting one at that. It's also the marriage of buyer behaviour, cutting-edge technology and good old-fashioned creativity. The outcome of this matrimony? More warm leads for lower cost.
Inbound will also reunite your business. Its innate measurability can bring management, sales and marketing back to the table over common and tangible metrics.
Blend has specialised in forward thinking B2B marketing since its inception. From the outset we've strived to offer big-agency thinking in a small-agency package.
Our move to an inbound agency started long ago when we started to see the decline in the effectiveness of traditional methods. Fast forward to 2014 and we knew that we wanted to back up our ability to execute content marketing to a high standard with a marketing automation solution. This essential component enables us to turn content marketing into an inbound lead generation machine for our clients.
For a marketing automation partner we chose HubSpot because it is completely dedicated to inbound lead generation and focuses on the details and metrics that really matter. It's also technically sophisticated and continuously developed - for example, they just introduced their own awesome CRM system that is fully integrated with the marketing automation platform.
Together, Blend and HubSpot offer you everything you need to harness the power of inbound marketing for your business.
