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We're absolutely thrilled to announce that we've been awarded HubSpot's 2025 Semiannual Product Excellence Impact Award as the EMEA regional winner. Our 7th Impact Award, this achievement reinforces our position as a leading, results-driven HubSpot agency and showcases the power of strategic brand and website transformations.
The award recognises the exceptional results achieved for Datel, the UK's leading Sage partner with 40 years of heritage. Our three-year partnership delivered remarkable commercial impact through a comprehensive transformation that included:
- Complete brand evolution while preserving 40 years of heritage
- Website transformation powered by HubSpot Content Hub
- Strategic shift from lead generation to demand generation
- Multi-market platform supporting new product launches
What makes Datel a winner?
The Product Excellence Impact Award recognises partners who deliver exceptional value through a single hub solution, demonstrating deep expertise in how one platform can solve complex customer challenges.
The results achieved for Datel perfectly demonstrate the power of HubSpot Content Hub as a complete solution for strategic market transformation. When Datel's leadership recognised they needed to attract entirely new buyers for Sage Intacct while preserving their established market position, Content Hub provided the platform to deliver:
Business transformation:
- 35% increase in revenue from 2021 to 2024
- 63% increase in profit during the same period
- 800% marketing in-year ROI on closed-won revenue
Marketing performance:
- 27% increase in MQLs with consistent quarter-on-quarter improvement
- 38% increase in high-intent MQLs
- 84% improvement in session-to-MQL conversion rate
- 50%+ MQL-to-opportunity conversion rate
Beyond the impressive numbers, the transformation fundamentally changed Datel's trajectory.
"Everything else has stayed pretty steady, so the growth has been fuelled by taking this product on, attracting the right type of buyers and growing in the market."
Emma Pownall, Marketing Director at Datel
The Content Hub implementation delivered significant business impact:
- New market credibility - Established authority in the Sage Intacct space from zero presence
- Scalable content infrastructure - Supporting multi-market operations without additional platform investment
- Buyer-centric content strategy - Complete shift from lead capture to demand generation dramatically improved conversion quality
- Brand heritage preservation - Maintained 40 years of trust while appealing to new decision-makers
Our judge commented:
"You helped Datel completely change how they do business. The results speak for themselves - this is excellent partner work."
Strategic transformation for today's buyers
This award reflects what we consistently see when working with forward-thinking B2B businesses, the most successful transformations happen when you align your content strategy with how modern buyers actually research and buy.
Datel's success came from their bold recognition that new Intacct prospects behaved completely differently from traditional ERP buyers. Instead of six-month relationship-building cycles, these buyers researched digitally and made decisions in under 90 days. Working with Datel's team, Content Hub enabled us to ungate all content, remove friction points, and create a website that enabled rather than captured.
As we collect our 7th Impact Award, we're reminded why we're passionate about this approach. When you combine strategic thinking with the right platform, execution that puts buyers first, and clients who embrace bold transformation, the results speak for themselves.
