Blend wins 2023 Semiannual HubSpot Impact Award for Product Excellence

Dan Stillgoe avatar
Dan Stillgoe

Aug 14, 2023

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impact award 2023

We're thrilled to announce that we've been awarded HubSpot's 2023 Semiannual Impact Award for Product Excellence. Our 6th Impact Award, the achievement affirms our position as a leading HubSpot website agency and reflects the power of inbound demand generation.

The award recognises the impactful website we created for supplier collaboration leader, Supply Pilot. Within a year, the website successfully penetrated a new market, driving strategic and commercial benefits across the business


What makes the Supply Pilot website a winner?

The Impact Award for Product Excellence recognises an agency's ability to leverage a single HubSpot product to deliver exceptional impact for your customers. HubSpot places particular emphasis on the commercial results that the implementation has had.

The Supply Pilot website is a great example of combining the four pillars of website success  strategy, content, design, and development to deliver exceptional results. This includes:

  • A 34% increase in high-intent, marketing-qualified leads
  • Generating a consistent flow of inbound sales-qualified leads
  • Significantly increased pipeline generated through the website
  • Reducing the enterprise customer acquisition sales cycle

As well as these results, the website has had a wide-ranging impact commercially, operationally, and strategically.

Read the full case study: Supply Pilot grows inbound qualified pipeline with  new HubSpot website

Websites at the forefront of commercial success

If there's one thing we've learned in our 13+ years working with a range of SMEs, it's that an effective website is essential for growth.

In today's buyer-centric landscape, your website is the main source of opportunities. It’s where modern buyers engage in self-service research and make crucial decisions.

So, it's essential to create a website that's discoverable, intuitive to use, and effective at converting high-intent leads. This ensures that buyers can find you, understand what you do, and express their interest, culminating in pipeline and revenue.

At Blend, we approach every website with this mindset, so we're especially proud to be recognised by HubSpot for the effectiveness of our approach.

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