While content marketing can increase traffic and leads, a poorly performing website will hold back your results and seriously limit the number of opportunities that you can attribute to inbound.
An inbound-ready website is written, designed and built to both support and benefit from an inbound marketing approach. User- experience, search engine optimisation and lead conversion are all key parameters to consider.
Results are obtained by making careful choices about structure, content and design, not by producing the flashiest website possible. Success comes in the form of accelerated growth of traffic, leads and opportunities.
At Blend, we approach every website with this mindset, and so we are especially grateful to be recognised by HubSpot for the effectiveness of our approach.