Case study

Evolok - activating inbound demand generation

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The challenge

Evolok, developers of content monetisation software for digital publishers, wanted to unify sales and marketing on a single, integrated platform and needed a website that better communicated the power of their product, drove traffic from relevant search terms, and effectively converted interest into opportunity.

Blend worked with us collaboratively every step of the way providing advice and guidance where needed and delivered a great product that we are very happy with and that we can build on.

Reehan Sheikh
Founder, Evolok

Crafting a new customer experience

Blend helped Evolok to evaluate and select HubSpot as their integrated platform for CMS, marketing automation and CRM. We then helped with migration from WordPress, Zoho, and MailChimp to the HubSpot Suite.

In parallel we wrote, designed, and developed a new, engaging and effective website that is built to leverage the HubSpot platform and optimised for demand generation.evolok-on-devicess-trim

 

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UX, SEO and CRO

Following our strategy process, we introduced new pages to clearly articulate the customer challenges that Evolok solves while positioning the site to rank for a wider range of attractive SEO keywords.

Existing content was optimised around a new keyword strategy and the new site pages to ensure maximum impact on SEO and traffic.

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Sales and marketing alignment

By re-platforming the website, marketing, and sales, Evolok has achieved an end-to-end and closed-loop view of every visitor's journey.

When marketing generates a new MQL, the handover to sales is instant and seamless, enabling timely and effective follow-up. Sales can automatically log all communication, enriching the contact, company and deal records, and supporting a collaborative approach.

The results

The new website, with its improved user experience, structure, content and SEO, attracts and engages the right visitors producing a steady supply of marketing qualified leads and opportunities.

Together, the combination of people, process and technology is successfully driving more conversations and growing Evolok’s pipeline.

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