Cass Telecom, a division of Cass Information Systems and a leading North American provider of enterprise telecom expense management services and solutions, needed a dedicated divisional website supported with inbound demand generation to drive global growth.
Blend is an incredible combination of data-driven inbound strategy and extraordinary creative talent.
Step one was the creation of a launchpad website - an evolution of the Cass brand aligned to the international and inbound objectives of the Telecom division, produced and launched in just 3 months. As with every website we build, our search engine optimisation and conversion optimisation best practices were built in from the very start.
Built on the HubSpot CMS, the website is seamlessly integrated with all other marketing channels. Traffic and lead generation, email and marketing automation, reporting and analytics are all connected, providing complete visibility of every visitor's journey and the story behind every new opportunity.
Once live with the launchpad website, Blend and Cass quickly set about driving relevant traffic and leads through frequent content creation.
Calling on Cass's knowledge and expertise in the telecom expense management field, we publish blog posts, on average, twice weekly. As usual, the blog posts we write are often technical in
Original downloadable content on both the emerging and enduring topics affecting buyers in the industry, alongside key pieces from industry analysts, work to effectively convert website visitors into leads for the inside sales team to engage, qualify and nurture.
We have also worked with Cass to ensure that inbound lead and demand generation is integrated and aligned with their sales operations, through the sharing of content and the integration of their HubSpot and Salesforce systems.
New leads are synchronised to Salesforce upon creation so that sales have complete visibility over the individuals and accounts that are engaging with Cass' marketing content and campaigns, informing their account-based approach.
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