Demand Decoded

Demand Decoded focuses on breaking the mold of traditional B2B marketing tactics, providing actionable insights that you can use to transform your marketing into a revenue generating machine.

Episode 69

When AI Hurts Your Marketing: Drawing the Line

Discover why relying on AI in marketing can lead to generic, ineffective campaigns and learn the key areas where AI might be doing more harm than good.

Jun 02, 2025

Episode 67

Solving the Brand Investment Puzzle: How to Measure and Justify Long-Term Investment

Learn five innovative strategies to measure brand impact and effectively communicate its value to financial stakeholders in this insightful episode on justifying brand investment.

May 12, 2025

Episode 66